Keys to get away from the marks fast fashion and delve into ethical and sustainable fashion.
There is probably no magic bullet for starting sustainable fashion. At first it may seem that entering this world is something very complicated and difficult to manage: "I will have to spend a lot of money on clothes and spend time (which I do not have) to research and search for ethical and sustainable brands". Perhaps you have ever thought this. But the only truths that exist in ethical and sustainable fashion are; that no one will change your habits for you, and that 100% sure will be a progressive change.
In these lines I will help you know how to start in ethical and sustainable fashion.
1. Create your opinion about it.
First, and most importantly, you need to be clear about your reasons why you stop buying from brands fast fashion. In this transition stage it is important to spend some time before making the leap to know everything behind the fashion industry, this will help you to know yourself better and have the great conviction of why you make that decision. If you need some sources you can consult these documentaries to broaden your vision on the textile industry and create your own opinion.
2. Change your attitude.
Always keep in mind that dressing sustainably and ethically is accompanied by being willing to make a change in attitude. Ask yourself if you really need a garment. If you already have a full wardrobe, it is not necessary to change it for one of sustainable clothing and brands. Many times the desire to buy a product goes hand in hand with the consumerism that we have become accustomed to on a large scale. Be aware and responsible for the purchases you make. Value what you have, take advantage of it and do not fall into the prejudices that mark that repeating clothes is wrong. Repeating clothes is fine.
You read correctly: buy. Going into sustainable fashion does not mean that if you need something you cannot buy clothes. So if you need it, buy from ethical and sustainable clothing brands. Discover new ethical brands and support those brands that have social projects, that produce in the place where you live, or that work according to what you think. Shopping makes the economy move, and you choose what type of economy you want to move.
4. Feel free.
Finally, and as we said at the beginning of this post, it is a progressive change. Don't get overwhelmed when you have doubts or when you don't know which way to go. This occurs because large companies are also not interested in consumers becoming aware of and starting to make these kinds of changes. A good way to start in sustainable fashion is by setting small goals for yourself, and so, step by step, you will see what works best for you.